Why does Futura have Mythic Resonance? It’s the font used on the plaque left on the moon by Armstrong and Aldrin. Stanley Kubrick used it. Swissair (you might not get that one. I’ll explain it another time). The Weimar and the Bauhaus (Paul Renner wasn’t Bauhaus, but shared many ideas). It was commercially released in the same year the first transAtlantic telephone call was made, the year of Fritz Lang’s METROPOLIS, the year of cable television and the first video recorder. It is the font of construction and progression, cigarettes and soldering irons.